Using Chatbots for Marketing How to Use Chatbots to Boost Your Marketing Chatbots have come a long way in recent years, becoming powerful tools for businesses across industries.  From generating leads to improving customer care, they play an essential role in modern digital marketing strategies.  Below are some of the most effective ways to ...

Chatbots The Future of Digital Marketing? If you think chatbots are just a recent trend, think again.  According to Google Trends, interest in chatbots actually began to spike way back in 2017.  Even earlier, between 2006 and 2007, the first wave of chatbot hype hit the web—but fizzled out quickly. The reason? Early chatbots ...

Talk Smart: The Rise of Marketing Chatbots What Is a Chatbot and How Does It Work? Chatbots are advanced software programs designed to simulate conversations and perform tasks—ranging from casual chats to handling customer support or driving e-commerce sales. They’ve become essential tools in social media and digital marketing, helping businesses engage customers, boost ...

Where To Host Your Videos On Your Website, YouTube, or Vimeo? Customer Question Series We’re excited to introduce a new Customer Question Series on the blog—an occasional feature that will pop in and out of our regular content, answering real questions from people just like you. Customer Question: Is it best to place ...

AI: SEO'S NEW FRONTIER NAVIGATING SEARCH WITH AI For businesses today, particularly here in the midwest, understanding the shifts in Search Engine Optimization (SEO) isn't just beneficial—it's essential for sustained online visibility. The primary force driving this transformation? Artificial Intelligence (AI). AI has fundamentally reshaped how search engines operate, moving beyond simple keyword matching ...

Stop Important Emails from Going to Spam Missing emails? Contact form messages or client replies not showing up in your inbox? Here’s how to make sure emails from specific senders (like us!) don’t get flagged as spam by your email provider. Follow these simple steps based on your email provider: ✅ General Rule for ...

Write SEO-Friendly High-Quality Content Level Up Your Content Writing Creating great content is at the heart of any strong SEO strategy—but what makes content truly “high quality”?  Is it about impressing Google, engaging your audience, or both?  Let’s break it down. What Is High-Quality Content? High-quality content earns trust, ranks well, and genuinely ...

Where to Put Instagram Hashtags for Best Results Captions or Comments Instagram has confirmed that hashtags work whether you include them in the post caption or the comments — so the choice is yours.  However, timing is important.   If you’re adding hashtags manually in the comments, be sure to do it right after your post goes ...

Stop Guessing Start Trending Your guide to impactful Instagram hashtags Research consistently shows that using around 20 hashtags per Instagram post can significantly boost your reach and engagement. But how do you consistently find the right hashtags tailored to each post? Here are three effective tactics to help you build a smarter hashtag strategy: ...

Reach A Target Audience How Many Hashtags Should You Use on Instagram? Instagram allows up to 30 hashtags per post, but here’s the catch: Instagram itself recommends using only 3–5.  Why the disconnect?   As Instagram’s algorithm and search functionality improve, the platform is leaning into quality over quantity.   The goal is to help users better ...