Google AI in Search What It Means for You Artificial Intelligence (AI) has ushered in yet another game-changing innovation, particularly for businesses, marketing professionals, and everyday consumers.  Recently, two major questions have been circulating: “Will AI change how we search online?” and “If so, how?”  The answer is becoming clearer as Google introduces a ...

Rank Higher in Google Maps Get Your Listing to Show Up Your Google Business Profile (formerly Google My Business) is the primary platform for displaying your business information on Google, including Maps and the Knowledge Graph.  Quick tip: Google has rebranded this feature multiple times, from Google Local to being part of Google Plus+, ...

Protecting Your EBT Benefits How to Avoid Scams Note: October is National Cyber Security Awareness Month Scammers are increasingly targeting vulnerable individuals, particularly those receiving government assistance through programs like SNAP (Supplemental Nutrition Assistance Program), WIC, Unemployment, FEMA etc.  A surge of attacks has been draining funds from SNAP recipients by exploiting weaknesses in ...

What is Pig Butchering? How to Recognize It Note: October is National Cyber Security Awareness Month “Pig butchering” scams have been making headlines lately—and for good reason.  The unsettling term describes how scammers “fatten up” their victims by gaining trust over time before stealing as much money as possible. Also known as “accidental text” ...

Cybercriminals Are Always Phishing But You Don't Have to Get Caught Note: October is National Cyber Security Awareness Month Phishing is when attackers use fake emails, social media posts, or direct messages to trick you into clicking on harmful links or downloading malicious attachments.  One wrong click can hand over your personal info to ...

How to Know If Your Computer Has a Virus What to Do About It Note: October is National Cyber Security Awareness Month Computer viruses can make your devices sick, but with quick action, you can often help them recover.  Since the first self-replicating virus, “Brain,” emerged in 1986, computer viruses have been a constant ...

Google’s Updated Spam Policy  – Repeated Manipulation Could Lead to Removal from Search Google has recently updated its documentation on spam policies, introducing several notable changes worth discussing. 1. Manipulating Search Rankings = Spam Google now explicitly states in its updated guidelines: "Content designed to deceive users or manipulate our Search systems in order ...

August 2024 Core Update Key Changes in Google’s Core Update Documentation The August core update has arrived, bringing some notable changes to Google's documentation on core updates. Let’s break down what’s new. Google’s Goal: More Useful Content Google's core update announcement highlights their ongoing effort to improve search results by prioritizing content people genuinely ...

AI Winter Is Coming? What is an AI Winter, and is One Coming? From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies. An "AI winter" refers to periods where funding for AI research and development dries up, usually after a wave of overhype followed ...

Google's About This Result How to Use Google’s ‘About this result’ for SEO Insights Google’s ‘About this result’ feature offers powerful SEO insights, helping you enhance your brand’s E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) signals both on and off-page. Optimizing for E-E-A-T is challenging because it relies heavily on external validation. What others say about ...