August 2024 Core Update Key Changes in Google’s Core Update Documentation The August core update has arrived, bringing some notable changes to Google's documentation on core updates. Let’s break down what’s new. Google’s Goal: More Useful Content Google's core update announcement highlights their ongoing effort to improve search results by prioritizing content people genuinely ...

AI Winter Is Coming? What is an AI Winter, and is One Coming? From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies. An "AI winter" refers to periods where funding for AI research and development dries up, usually after a wave of overhype followed ...

Google's About This Result How to Use Google’s ‘About this result’ for SEO Insights Google’s ‘About this result’ feature offers powerful SEO insights, helping you enhance your brand’s E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) signals both on and off-page. Optimizing for E-E-A-T is challenging because it relies heavily on external validation. What others say about ...

Blog Posts: Try Listicles How to Write a Listicle That Attracts Traffic and Backlinks A listicle is a type of article that presents information in a numbered or bulleted list format.  It's often used to provide a quick overview of a topic, tips, recommendations, or facts.  Listicles are a popular content format for a reason: ...

Facebook Page: Do I need a Website too? Why You Need a Website Even If You Have a Facebook Page Why do you need a website if you have a Facebook page?  This is a question many businesses have asked.  While Facebook is a powerful tool for connecting with your audience, it's not a ...

Off-Site Webspam: Red Flags Keeping Your Backlinks Clean Note: this is part 10 of a multi-part series of SEO ranking boosters Building a strong backlink profile is essential for SEO success, but it's crucial to maintain a clean reputation.  Off-site webspam can significantly harm your rankings. One major risk is a hacked website, which ...

Warning Signs of Website Spam: A User-Friendly Guide Beware of Spam Note: this is part 9 of a multi-part series of SEO ranking boosters Understanding the pitfalls that can hinder your website's search ranking is crucial for maintaining a strong online presence. This guide delves into common missteps that can negatively impact your search ...

Boost Your Brand's Search Visibility Strengthening Your Brand's Voice in Search Note: this is part 8 of a multi-part series of SEO ranking boosters In today's digital landscape, a strong online presence is no longer a luxury but a necessity for businesses of all sizes.  To thrive, brands must effectively communicate their unique value ...

Demystifying Google's Search Results A Closer Look at Google’s Algorithm Rules Note: this is part 7 of a multi-part series of SEO ranking boosters Here's a breakdown of how Google personalizes and fine-tunes your search experience.  Knowing this information and applying it to your online properties and marketing can give you an edge. Freshness ...

Essential Site-Level SEO for Success On-Site SEO Note: this is part 6 of a multi-part series of SEO ranking boosters Here's a breakdown of crucial SEO factors you can influence directly on your website to improve search rankings: Content: The Cornerstone Valuable & Unique: Focus on content that offers fresh insights and solves user ...