Let’s face it, today’s battle for customers reside on the internet. Your website is just one of gazillion sites online. Without excellent SEO on your website, your giving potential customers to your competitors. So what is SEO?
SEO is all about one thing: connecting people with the information they’re looking for. It’s about making sure that when someone types a question into a search engine, they find the most relevant, helpful, and trustworthy answer. In a way, it’s a lot like being a great host at a party. You want to provide your guests (in this case, your website visitors) with an exceptional experience.
So, let’s simplify it further. SEO has three pillars: content, user experience, and authority. Content is your message, your story, and it needs to be valuable and relevant. User experience is all about making it easy for your visitors to find what they’re looking for, from any device. And authority is about building trust; it’s about becoming a credible source of information in your field. When you focus on these three pillars, you’re well on your way to SEO success.