Keeping pace with Google’s ever-evolving algorithm is a daunting challenge for marketers, given its frequent modifications and the intricate patterns of its rollout.

Throughout 2023, Google has primarily introduced minor updates, exerting a modest impact on search queries and influencing a limited number of websites worldwide. However, sporadically, Google unleashes major algorithm updates, significantly impacting search queries, leading to a decline in rankings for many sites and, in some instances, penalties for non-compliant sites.

To facilitate your understanding of both major and minor algorithmic shifts by Google, we conducted in-depth research, documenting confirmed updates and changes. While some alterations were not officially acknowledged by Google, webmasters observed abrupt declines in website rankings and fluctuations, indicating undisclosed changes or updates by Google behind the scenes.

Now, let’s delve into the specifics of the major and minor Google algorithm updates.

March Core Update (15th March 2023):

Core updates signify substantial alterations to Google’s algorithm, primarily aimed at refining search results. These updates typically prioritize Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Given their scope, core updates can result in significant ranking shifts. The March Core Update concluded on March 28th.

Product Reviews Update (21st February 2023):

The Product Reviews Update places emphasis on content showcasing first-hand knowledge and expertise in product reviews. This update is applicable to content in various languages, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. Completion of this update occurred on March 7th.