Cybercriminals Are Always Phishing But You Don't Have to Get Caught Note: October is National Cyber Security Awareness Month Phishing is when attackers use fake emails, social media posts, or direct messages to trick you into clicking on harmful links or downloading malicious attachments.  One wrong click can hand over your personal info to ...

How to Know If Your Computer Has a Virus What to Do About It Note: October is National Cyber Security Awareness Month Computer viruses can make your devices sick, but with quick action, you can often help them recover.  Since the first self-replicating virus, “Brain,” emerged in 1986, computer viruses have been a constant ...

Google’s Updated Spam Policy  – Repeated Manipulation Could Lead to Removal from Search Google has recently updated its documentation on spam policies, introducing several notable changes worth discussing. 1. Manipulating Search Rankings = Spam Google now explicitly states in its updated guidelines: "Content designed to deceive users or manipulate our Search systems in order ...

August 2024 Core Update Key Changes in Google’s Core Update Documentation The August core update has arrived, bringing some notable changes to Google's documentation on core updates. Let’s break down what’s new. Google’s Goal: More Useful Content Google's core update announcement highlights their ongoing effort to improve search results by prioritizing content people genuinely ...

AI Winter Is Coming? What is an AI Winter, and is One Coming? From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies. An "AI winter" refers to periods where funding for AI research and development dries up, usually after a wave of overhype followed ...

Google's About This Result How to Use Google’s ‘About this result’ for SEO Insights Google’s ‘About this result’ feature offers powerful SEO insights, helping you enhance your brand’s E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) signals both on and off-page. Optimizing for E-E-A-T is challenging because it relies heavily on external validation. What others say about ...

Blog Posts: Try Listicles How to Write a Listicle That Attracts Traffic and Backlinks A listicle is a type of article that presents information in a numbered or bulleted list format.  It's often used to provide a quick overview of a topic, tips, recommendations, or facts.  Listicles are a popular content format for a reason: ...

Facebook Page: Do I need a Website too? Why You Need a Website Even If You Have a Facebook Page Why do you need a website if you have a Facebook page?  This is a question many businesses have asked.  While Facebook is a powerful tool for connecting with your audience, it's not a ...

Off-Site Webspam: Red Flags Keeping Your Backlinks Clean Note: this is part 10 of a multi-part series of SEO ranking boosters Building a strong backlink profile is essential for SEO success, but it's crucial to maintain a clean reputation.  Off-site webspam can significantly harm your rankings. One major risk is a hacked website, which ...

Warning Signs of Website Spam: A User-Friendly Guide Beware of Spam Note: this is part 9 of a multi-part series of SEO ranking boosters Understanding the pitfalls that can hinder your website's search ranking is crucial for maintaining a strong online presence. This guide delves into common missteps that can negatively impact your search ...