Where to Put Instagram Hashtags for Best Results

Captions or Comments

Instagram has confirmed that hashtags work whether you include them in the post caption or the comments — so the choice is yours.  However, timing is important.   If you’re adding hashtags manually in the comments, be sure to do it right after your post goes live.

Pro Tip: Using a scheduling tool? Most allow you to schedule a first comment to publish at the same time as your post.  This keeps your caption clean and clutter-free, while still leveraging the reach and visibility that a strong hashtag strategy provides.

How Hashtags Can Help You Get More Likes on Instagram

Relevant hashtags can boost your post’s visibility in search and explore results, increasing the chances of attracting likes, comments, and followers.  Take Sweaty Betty, a fitness brand targeting active women.   Their team uses a mix of search-friendly hashtags like #GlobalRunningDay and branded ones like #IAmASweatyBetty to engage their audience and build community.

One of their posts featuring both hashtags racked up over 2,800 likes and sparked lively conversation in the comments — proof that smart hashtag use can drive real engagement.

How to Save Time with Your Instagram Hashtag Strategy

Finding 20–30 effective hashtags for every post can be a major time drain — but it doesn’t have to be.   Start by curating hashtag lists for your key content themes.   Then, reuse and tweak those lists as needed to save time while keeping your hashtags relevant.  Use Instagram Scheduler Tools to create multiple Saved Captions that include your go-to hashtags.   This means you can add and edit hashtags in just a couple of taps — no more scrambling every time you post.

Incorporating a smart hashtag strategy into your Instagram routine can significantly boost your visibility, engagement, and brand presence.   Whether you choose to place hashtags in your caption or first comment, the key is to be consistent, relevant, and efficient.   By planning ahead with curated hashtag lists and using scheduling tools to streamline your posts, you can save time while maximizing impact. Start refining your hashtag approach today to grow your reach and connect more effectively with your target audience.