Evergreen content is the bread and butter of a successful website. It’s content that stays relevant and valuable over time, unlike trends or news stories that come and go. This makes it a great investment for your website, as it can continue to attract traffic and generate leads for years to come.
Identifying Evergreen Content
So, how can you tell if a piece of content is evergreen? Here are a few key characteristics:
Doesn’t Rely on Trends or Current Events: If your content is all about the latest fad or what’s happening in the news right now, it’s not going to have staying power. Instead, focus on topics that are always relevant to your audience, such as how to solve common problems or achieve their goals.
Answers Common Questions: People are constantly searching for answers to their questions online. If you can create content that addresses these questions in a comprehensive and helpful way, you’ll have a winner on your hands. Think about the things people in your industry are always asking, and create content that provides the answers they need.
Provides Value: Good evergreen content goes beyond simply providing information. It should offer something of value to your reader, such as a solution to a problem, a new perspective on a familiar topic, or a set of actionable steps they can take.
Tips for Creating Successful Evergreen Content
Now that you know what evergreen content is, how do you go about creating it? Here are a few tips:
Update it Regularly: Even evergreen content needs to be refreshed from time to time. Add new information, update statistics, and revise your examples to keep your content up-to-date and relevant.
Focus on a Single Subject: When you try to cover too much ground in a single piece of content, you’ll end up with something that’s too general and not very helpful. Instead, choose a specific topic and go into depth on it. This will make your content more valuable to your readers and more likely to rank well in search engines.
Strike a Balance: While evergreen content is great, it’s important not to neglect timely topics altogether. Writing an occasional blog post or article about the latest news in your industry can help keep your site fresh and attract new visitors.
Think Like a Beginner: When you’re creating evergreen content, keep in mind that it’s likely to be most appealing to people who are new to your industry or topic. Use clear and concise language, and explain things in a way that even a complete beginner can understand.
By following these tips, you can create evergreen content that will stand the test of time and continue to attract traffic and generate leads for your website for years to come.