Where To Host Your Videos On Your Website, YouTube, or Vimeo?

Customer Question Series

We’re excited to introduce a new Customer Question Series on the blog—an occasional feature that will pop in and out of our regular content, answering real questions from people just like you.

Customer Question:

Should I upload my video directly to my site or use a platform like YouTube or Vimeo?

Adding a YouTube feed to your website can help with SEO (Search Engine Optimization) in several meaningful ways. Here’s why:

1. Improved User Engagement (Lower Bounce Rate, Longer Sessions)

  • Video is highly engaging.  Visitors stay longer on your site watching embedded videos, which sends positive user signals to search engines.

  • Metrics like time on site and pages per session influence rankings.

2. Backlink Potential & Content Sharing

  • If your YouTube content is useful or entertaining, other websites may link to your pages or embed your videos—earning backlinks, a top SEO factor.

  • Video pages are also more likely to be shared on social media.

3. Google Indexes Videos

  • Google owns YouTube and prioritizes video content in search results.

  • By embedding a YouTube feed, you increase the chances of appearing in video-rich search results, carousel features, or blended results.

4. Multimedia Signals for Quality Content

  • SEO today favors multimedia-rich pages—text, images, and video.

  • A page with an embedded YouTube video is seen as more informative and complete by search engines.

5. Voice Search & Featured Snippets

  • Many YouTube videos are transcribed by Google.  If your video answers a question, it can appear in featured snippets or voice search results—even if the user never visits YouTube directly.

6. Cross-Platform Visibility

  • Embedding YouTube content creates a stronger link between your website and your YouTube channel.

  • That mutual reinforcement improves SEO for both platforms.

7. Freshness & Dynamic Content

  • A feed keeps your page updated with new videos automatically, which search engines love.

  • This shows your site is active and maintained—a key ranking factor.

Bottom line:  A YouTube feed enhances your user experience and improves your site’s visibility.